home Mind-Boggling Stories How Your Brain Simplifies Complex Reality

How Your Brain Simplifies Complex Reality

How Your Brain Simplifies Complex Reality

The world around us is a mess, yet we’re able to understand it. How do our brains make sense of it all, and how does design make it easier?

The Golden Ratio vs. The Rule of Thirds-
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A Century of Gestalt Psychology in Visual Perception I. Perceptual Grouping and Figure-Ground Organization

“In 1912, Max Wertheimer published his paper on phi motion, widely recognized as the start of Gestalt psychology. Because of its continued relevance in modern psychology, this centennial anniversary is an excellent opportunity to take stock of what Gestalt psychology has offered and how it has changed since its inception.”

Gestalt Laws: Form, Continuation, and Common Fate

“The Gestalt psychologists formed the principles of grouping to explain that humans are able to perceive objects as organized ones naturally. In this article we will continue this topic by discussing the last three laws: good form, good continuation, and common fate.”

Results are in: A cleaner webpage design equals more engaged readers

“Does page design affect the way the brain processes news stories? Yes – and we have experimental lab results that prove it.”

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